Objective (nm) (adj):

 

Etymology: Derived from object with the adjectival suffix -if (ive). Object comes from the Latin objectum ("that which is placed in front")

philosophy: That which exists outside the mind, is independent of the mind (opposed to subjective).

noun: Goal, result towards which the action of someone or a group tends

object: Element of an optical instrument intended to be turned towards the object to be observed

 

 

Objectif Studio is a Parisian global design studio specializing in product design. With a creative and innovative approach, Objectif Studio designs and manufactures everyday objects with a clean and powerful aesthetic. Strongly influenced by the world around it, Objectif Studio aims to offer a true way of living through the popularization of accurate, ergonomic, and innovative design.